How Social Media Marketing can help Small Business Growth

Social Media is the new form of communication that has taken over the world by storm over the past few years. Almost everyone now-a-days is a part of various social media sites like Facebook, Twitter and Google+ to name a few. Social networking sites are overflowing with users like never before as more than a billion people from all over the world are using Facebook, Twitter comparatively being the newer of the two has nearly five hundred million users. The rise of social media marketing has significantly increased the exposure of businesses from all around the world. Starting from Big Brands to Small Business Brands, everyone seems to be jumping on the social media bandwagon.

Integrating Social Media Strategy for Small Business Owners

It is always a good idea to advertise your products where there is a huge crowd. Using Facebook and other social sites gives the business companies an opportunity to find out where they can find their potential clients and they easily target them to sell their products more efficiently. Giving advertises on social sites, making your own business blog or doing mini-blogging on Twitter can really help your small business get the focus and the attention it needs.
social media marketing ideas and special social media tips
Once you have set up a mode to interact with your customer, you need to keep on updating every now and then to keep the customers interested. What the best part is that people tend to follow and hit ‘like’ what their friends choose to like on the popular social sites. So the number of your potential buyers will go up and up if you can maintain the site properly and play all cards right.

Doing social network media marketing is a must for all the small business owners or establishments if they want a huge number of audience to acknowledge with their products. This advertising method is both effective and affordable.

Improving Social Media Marketing Strategy to Boost Your Business Growth

Following are some points how social media can help you to grow your small business —

1) Create and maintain your companies own blog. Upload pictures of your products the most attractive way possible. Hire a professional photographer to frame the products skillfully. No matter what you are selling, it needs to look good to draw customers. Upload videos of your making the products as well as your staff enjoying their working experience. This will give the customers a chance to see that you provide a friendly environment in your working space and also make them feel interested in buying the products.

2) Create your business’s own account in all the major social networking sites like Facebook, Twitter, LinkedIn, Google+ etc. Try to gain more followers without following back, likes by keeping your approach healthy and fresh. Don’t post any undesirable news or information about your company or other firms as the comments can easily be used against you and end up costing your company legal problems and reputation.

3) Make use of Hashtags properly for your social media marketing campaigns. Those with mutual interests in the hashtag topic will more likely start following the conversation. Since that is just the starting, you can tweak the campaign based on user’s response.

4) Appoint content writers who will help you to spread up your name across the network by writing articles and content to various webs. This will bring more traffic to your site and do a great Press Release for your products. The other important benefit it offers is that it will put your site forward in the search engine optimizer like Google Search, Yahoo! Search etc. The more top your site is on the list, the more it is likely to get public views.

It provides you the opportunity to talk to your buyer one on one and get the chance to know what their requirements are, how they are responding to your products etc. So it must be pretty clear that no matter if you are a small businessman starting out your company or a rich entrepreneur, social media networking for your business is an important option that you just can’t afford to lose.

About Swayam

Swayam Das is a Kolkata (India) based Online Marketing Strategist and the sole author of this Social Media Blog. You can follow him on Twitter @das_swayam , Google+ , Facebook and LinkedIn.

Leave a Reply